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Amit Dharne

Business Maverick, Cricket Enthusiast, Community Champion: Amit Dharne, the All-Rounder!

As businesses seek growth, development, and sustainability, market research becomes their compass, steering them in the right direction. It enables them to remain agile, adapting swiftly to change and responding to both opportunities and challenges with a well-informed approach. Without it, companies risk being left behind in a fast-evolving world. “Hence, research is not just an additional tool but a core element of strategy for any organization aiming for long-term success,” says Amit Dharne, the Founder of Market Reglance Private Limited, a market research company that has emerged as a beacon of insight and innovation.

According to Amit, countless factors play a pivotal role in determining a business’s success and growth. These elements include the current market conditions, socio-economic trends, and both local and global dynamics, all of which shape a company’s direction. Adding to this complexity are shifting consumer demands, which businesses must adapt to, along with unforeseen events that can have an immediate or long-term impact. This is where market research steps in as a critical tool, allowing organizations to navigate these evolving scenarios with wisdom and a solid understanding of market knowledge.

Market research serves as the backbone for companies looking to thrive, especially in environments that are constantly in flux. By offering deep insights into trends, consumer behaviours, and potential risks, it equips businesses with the data they need to make informed decisions. In essence, it allows companies to not only anticipate change but also craft proactive strategies to distinguish themselves from competitors. “This knowledge becomes the competitive edge that drives both innovation and corporate wisdom, the key to standing out in crowded markets,” adds Amit. He has been actively engaged in politics, social work, and business since the age of 18.

Amit began his career in 2006 as a Telecalling Executive with Airtel while still in the 11th grade, selling postpaid SIM cards. In 2007, during his HSC, he joined HDFC, where he quickly became the top sales performer selling credit cards. While pursuing a B. Com degree, he worked with ICICI Securities Limited (2008-2009) and Religare Securities Limited (2009-2010), focusing on selling D-Mat accounts. In 2011, during his MBA, Amit joined IMRB Limited as a Team Leader, later being promoted to Project Manager, where he managed large projects and clients until 2017. In 2018, Amit became an independent qualitative moderator, conducting interviews and group discussions.

In 2019, Amit founded M/S Market Reglance Private Limited. Through extensive fieldwork across Maharashtra, Gujarat, Karnataka, Goa, Delhi, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Orissa, and Punjab, he grew the company significantly, completing over 500 conceptual research projects. Since its inception, Market Reglance has collaborated with leading industry giants such as TVS, Vespa, Bajaj, Venkys, UltraTech Cement, Cushman & Wakefield, Piaggio, NACO, Chromatus Research, and Convergent Research.

Amit’s leadership has been instrumental in taking the company to new heights of success. Thus, with an extensive experience of 16 years in marketing and market research, Amit has successfully established himself as a business leader in the field. Such is his story of perseverance, passion, and the unwavering belief in turning dreams into reality that by leveraging his education, professional experience, and entrepreneurial spirit, Amit has not only built a company that is poised for success but also won the prestigious

  • Under 40 Award in Quantitative & Qualitative Research and
  • Glaze Iconic Award Under 40 Promising & Emerging Entrepreneurs.

As he looks toward the future, Amit is excited to continue growing Market Reglance Private Limited into CSR Planners and Event Management fields, too. He is making his mark in the ever-evolving world of business by continuously working in marketing and market research. To find out how, we at Pune Review interviewed him, the highlights of which are given herein.

Amit, can you share the story and what initially inspired you to pursue a career in market research? What were the key milestones in your career, and how did they lead you to your current position?

Growing up, I always dreamed of starting my own company and making a mark in the business world. My MBA degree was the catalyst that ignited this passion and set me on the path to entrepreneurship. With a strong foundation in management principles and a keen eye for opportunities, I knew that I had the necessary skills to turn my vision into reality.

After completing my MBA, I gained valuable experience working at Kantar (formerly IMRB Limited), a leading market research firm. As a Project Manager and Client Servicing professional, I had the opportunity to immerse myself in every stage of the research process, from initial briefings to final data delivery. This hands-on experience not only honed my project management skills but also gave me a deep understanding of the market research industry.

One of the key milestones in my career was completing large-scale quantitative and qualitative projects at Kantar. These projects challenged me to think strategically, communicate effectively with clients, and deliver high-quality results under tight deadlines. Each project served as a stepping stone, building my confidence and reinforcing my belief that I had what it took to start my own company.

In 2020, I took the leap and founded Market Reglance. As the Founder, I am actively involved in all aspects of the business, from research to project deliverables. Drawing upon my MBA education and professional experience, I have assembled a team of dedicated professionals who share my commitment to excellence and client satisfaction.

At Market Reglance, we pride ourselves on our ability to deliver exceptional results without ever letting our clients down. Our team works tirelessly to ensure that every project is completed to the highest standards, with open communication and transparency at the forefront of our approach.

Looking back on my journey, I am grateful for the opportunities that have shaped my career and led me to where I am today. From the foundational knowledge gained during my MBA to the invaluable lessons learned at Kantar, each experience has contributed to my growth as a business leader and entrepreneur.

As I continue to navigate the challenges and opportunities that come with running a successful company, I remain committed to my original dream of making a positive impact in the business world. Through Market Reglance, I aim to provide innovative solutions, unparalleled service, and a level of expertise that sets us apart in the market research industry.

Tell us about the establishment of your organization and core values. How do you continuously innovate to maintain your organization’s unique position?

Our organization is a Pune-based market research firm with over 15 years of experience, specializing in both market and social research across the globe. We’ve worked with multinational corporations as well as governmental bodies like the Government of Maharashtra and the Government of India, collaborating on various studies. Our core values focus on client delight and integrity, as we prioritize transparent and honest services. We are committed to delivering the best, treating our clients’ businesses with the same care as our own, and constantly embracing new technologies to stay innovative and adaptive in a fast-changing industry.

Innovation is at the heart of what we do. By consistently investing in cutting-edge research methodologies and staying updated with market trends, we ensure our clients receive the most relevant, data-driven insights. Whether working on large-scale MNC projects or government studies, our focus remains on delivering quality, actionable solutions tailored to the unique needs of each client. We keep learning, adapting, and finding new ways to add value, ensuring that we maintain our distinctive position in the market.

Please brief our audience about your firm, its services, and its USPs.

Our firm specializes in both market research and social research, offering a wide range of services including end-to-end business solutions, direct marketing, digital marketing, real estate, CSR planning, and event management. What truly sets us apart is our in-depth knowledge of research methodologies, coupled with a fast, responsive service that ensures highly accurate, quality data. We prioritize client satisfaction by being a single point of contact, delivering projects within deadlines, offering flexible and cost-effective solutions, and maintaining a professional team with a wide network. These USPs ensure we provide maximum value to our clients.

We take pride in understanding the nuances of each project, tailoring our approach to meet the unique needs of every client. Whether it’s comprehensive market analysis, strategic CSR initiatives, or innovative digital marketing campaigns, our goal is to drive tangible results and help businesses thrive in today’s competitive landscape. Our commitment to client success is unwavering, and that’s why we continue to be a trusted name globally.

Our services include:

*Market Research: Market research is a systematic process of gathering, analyzing, and interpreting data to gain valuable insights into consumer preferences and market trends. It helps businesses make informed decisions and develop effective strategies to meet customer demands.

*Social Research​: Social research is a methodical investigation that aims to study human behaviour, attitudes, and interactions within society. Through various research techniques, it seeks to understand social phenomena and address important issues to inform policies.

*Industrial Research: Industrial research refers to a systematic and scientific inquiry conducted in the context of industries and manufacturing processes. Its primary goal is to enhance productivity, efficiency, and innovation by exploring new technologies, materials, and methods

*B2B Research: B2B research, also known as business-to-business research, involves the systematic study of interactions and transactions between businesses. It focuses on understanding the needs, preferences, and behaviour of businesses as customers, aiming to improve profits.

* Consumer Research: Consumer research is the process of studying consumer behavior, preferences, and motivations to understand their purchasing decisions. It involves analyzing how individuals interact with products and services, helping businesses develop targeted strategies and optimize product offerings to meet consumer needs.

*Digital Marketing: Digital marketing is a comprehensive strategy that leverages various online channels, such as social media, search engines, email, and websites, to promote products or services and engage with the target audience. By utilizing digital platforms

*Real Estate-Sole Selling: Real estate sole selling refers to an arrangement where a property is exclusively marketed and sold by a single real estate agent or agency. In this approach, the property owner signs an agreement.

What is your strategy to attract, amaze and inspire your customers? How does Market Reglance strike a balance between operational efficiency and customer satisfaction?

To attract, amaze, and inspire our customers, we emphasize our specialized expertise in market and social research while offering comprehensive end-to-end business solutions, including direct marketing, digital marketing, real estate, CSR planning, and event management. Our strategy revolves around partnership—we don’t just work for our clients; we work with them. When clients choose us, they gain a committed partner who strives to grow their business alongside them, focusing on creating a robust online presence, generating conversions, and increasing revenue.

We balance operational efficiency and customer satisfaction by ensuring seamless execution while continuously engaging with clients to meet their evolving needs. Operational excellence is vital, but we believe that fostering strong, collaborative relationships with our customers is key to long-term success. This means delivering exceptional results while maintaining open communication, flexibility, and a customer-centric approach. By understanding our clients’ goals and challenges, we create tailored strategies that drive both satisfaction and success.

What are the most crucial factors for business success today? How does market research help businesses succeed, and what is the role Market Reglance is playing in this regard?

In today’s ever-evolving and highly competitive business landscape, several critical factors contribute to a company’s growth, development, and overall success. Successfully navigating these complexities is crucial for sustaining long-term growth.

*Key Factors Influencing Business Success

One of the most significant influences is contemporary market conditions. These include economic fluctuations, emerging industry trends, and growing competitive pressures. All of these factors have a profound effect on how a business performs and stays relevant. Meanwhile, local and global socio-economic dynamics — ranging from political shifts to economic changes — can also affect market demand and consumer behaviour, both of which dictate how businesses must operate in their environments.

In addition to external factors, constantly changing trends such as technological advancements and evolving consumer preferences require businesses to stay adaptable. These trends create both challenges and opportunities, depending on how they are handled. On top of that, companies must remain ready to handle unforeseen and uncertain events, like natural disasters or economic crises, which can drastically disrupt operations and demand immediate adaptation.

*The Critical Role of Market Research

This is where market research plays a key role. Market research provides critical insights into several vital areas of business operations. For instance, understanding customer needs and preferences is essential for developing products and services that will resonate with the target market. Companies also need to stay ahead of competitors by identifying emerging market trends and opportunities, which allows them to capitalize on new areas of growth.

Another crucial element of market research is assessing the competitive landscape. By understanding competitors’ strategies and weaknesses, businesses can refine their positioning for better competitive advantage. Lastly, risk assessment is integral, as market research helps businesses anticipate potential risks, allowing them to develop plans that mitigate the impact of these challenges.

*Market Reglance’s Contribution

We at Market Reglance empower businesses to make informed, data-driven decisions that help them allocate resources effectively and develop strategic responses to market demands. Through this approach and with our guidance, businesses can successfully differentiate themselves from competitors, foster stronger customer relationships, and ensure sustained long-term growth.

Our marketing agency offers personalized strategies to help your business stand out and outperform competitors. We help elevate your brand with our tailored approach for maximum impact. We deliver measurable and impactful results that drive business growth and exceed expectations through data-driven strategies and innovative campaigns. Our dedication to exceeding expectations sets us apart as your ideal marketing partner.

For further information, you can call us @+919767027959, 7820957295.

*Market Reglance’s Glory

*Merket Reglance’s Media Coverage